This privacy policy ("Policy") explains how personal information is collected, used, and disclosed with respect to your use of the software and services provided by alerto accessed through our Website located at (the "Site") and your mobile device (collectively referred to as the "alerto Business Services") so you can make an informed decision about using the alerto Service. Please read this Policy carefully to understand our policies and practices regarding your information gathered through your use of the Site and the alerto Service and how we will treat it. If you do not agree with this Policy and our practices, do not use the Site or our Service. By using this Site and the alerto Service, you represent that you are 16 years old or older.
We reserve the right to change the provisions of this Policy at any time. We will alert you that changes have been made by indicating on the top of the privacy policy the date it was last updated. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account or through a notice within the alerto Service. You are responsible for ensuring we have an up-to-date and deliverable email address for you, and for periodically visiting our Site and this Policy to check for any changes.
Your use of the Site or the alerto Service following the posting of such changes or revised statement shall constitute your acceptance of any changes in our privacy practices, and you expressly waive any right to receiving notice of such changes except where your affirmative consent is required. We encourage you to periodically review this Policy whenever you visit our Site to make sure that you understand how any personal information you provide will be used.
This Member and Visitor Privacy Statement describes the Company's privacy practices in relation to the use of the Company's Websites and the related applications and services offered by the Company under the "" brand (the "alerto Business Services").We regularly review our compliance with this Privacy Policy. To our knowledge, we comply with the CAN SPAM Act of 2003. We take all of your concerns seriously and will review any written complaints received by us.

1. What Information does this Policy Apply to?

This Privacy Statement covers the information practices of Websites that link to this Privacy Statement, including:, (collectively referred to as "the Company's Websites and CRM integrations").
The Company's Website may contain links to other Websites and CRM softwares. The information practices or the content of such other Websites are governed by the privacy statements of such other Websites. The Company encourages you to review the privacy statements of other Websites to understand their information practices.

2. Information Collected

The Company collects individually-identifiable information from our talented young team alerto by sourcing and refreshing the data from time to time. When expressing an interest in obtaining additional information about the alerto Services or scheduling the meeting with us through . When purchasing the alerto Services, the Company may require you to schedule the meeting and request you to provide the Company with financial qualification and billing information, such as billing name and address, credit card number and the number of employees within the organization that will be using the alerto Services ("Billing Information"). The Company may also ask you to provide, or otherwise allow you to share additional information, which you may choose to share in your registration for or use of the alerto Services("Optional Information"). Required Contact Information, Billing Information, and Optional Information are referred to collectively as "Data About Customers."
As you navigate the Company's Website or use the alerto Services, the Company may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons ("Web Site Navigational Information").Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol ("IP") address, HTTP header information and the actions you take on the Company's Website (such as the Web pages viewed and the links clicked).
As part of using the alerto Services, Customers may submit electronic data or information to the alerto Services ("Customer Data"). Any uses of Customer Data by the Company are done so pursuant to the Company's Terms of Service or a subscription agreement in place between the Company and the relevant Customer, which exclusively govern the Company's treatment of Customer Data and supersedes this Privacy Statement in case of conflict, or as may be required by law. We do not sell or distribute our Customer Data.
When you request for the data and CRM integrations we will provide you with the data through mail. Also we mentioned that all the data stored are hand curated by alerto team. As part of our services and offerings, we may share the "Contact Data" , Company profile information with users of our services. However, we never identify you as the source of the contact data.
When you use one of our integrations for third party CRM products, we periodically access the historical data from your application to recommend you with a list of similar accounts and leads/contacts. The information we access may include accounts, leads and contacts. We will never contact any of your leads and contacts.

3. How do we use the information?

The Company may use your information to send you information (other than marketing communication) which we think may be of interest to you to further discuss your interest in the alerto Services and to send you information regarding the Company, decision makers list and key alerts in the market businesses.
The Company uses Billing Information solely to check the financial qualifications of Customers and to collect payment for the alerto Services.
The Company uses Web Site Navigational Information to operate and improve the Company's Websites. The Company may also use Website Navigational Information alone or in combination with Data About Customers to provide personalized information about the Company and the alerto Services.
Our purposes for collecting the personal information include:

  1. Providing our customers with information, products or services they request from alerto.
  2. Providing our customers with communications about relevant alerto products or services.
  3. Improving the quality and accuracy of the alerto business Services.
  4. For testing, research, analysis and product development.
  5. Responding to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  6. To lawfully transfer the assets of alerto in the event of an actual or potential sale, merger or other transaction where assets might be transferred.
  7. To enable alerto customers to use the alerto database for business-to-business sales and marketing, decision making process and recruiting.
  8. For testing, research, analysis and product development.
  9. As described to the consumer when collecting such consumer’s personal information or as otherwise set forth in the CCPA.
  10. Generally for fulfilling or meeting the purpose(s) for which the information is provided.
The Company may use both Data About Customers and Website Navigational Information to enforce the Company's Website policies, to protect the Company's rights and in our alerto Services.

4. General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area, you have the following rights with respect to your personal information:

  1. Right of Access – a right to understand the nature and extent of how your data is processed;
  2. Right to be Rectification – a right to request correction of inaccurate data;
  3. Right to Erasure – a right to request erasure of personal information in some circumstances, commonly referred to as the “Right to be Forgotten”;
  4. Right to Restriction of Processing – a right to limit how your personal information is processed;
  5. Right to Data Portability – a right to receive personal information and transfer information to another controller;
  6. Right to Object – a right to object to processing of your personal information based on your circumstances and a right to object to direct marketing; and
  7. Right to Freedom from Automated Decision-making – a right not to be subject to decision-making based solely on automated processing, including profiling, that produces legal or similarly significant effects.

5. How Do We Protect Your Information?

We take appropriate security measures to protect against unauthorized access to all of our data. This includes internal reviews of our data collection, storage and processing practices, as well as an assessment of our encryption and physical security measures to guard against unauthorized access to systems where we store personal information. We restrict access to personal information to a limited number of our employees, partners and agents. These individuals and entities are bound by confidentiality agreements and may be subject to discipline, including termination and criminal prosecution, if they fail to meet any obligations required under their agreement with us.
The safety and security of your information also depends on you. You must maintain the security of your email accounts used to access the Site, and any other credentials you may use to access the site. Any information you share in public areas of the Site may be viewed by any other user of the Site. Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

6. Website Navigational Information

The Company uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information from the computers or mobile devices of alerto Members, Customers and Web Site Visitors as they navigate the Company's Website, interact with emails sent by the Company or on its behalf, or use the alerto Services ("Web Site Navigational Information"). This section describes the types of Web Site Navigational Information used on the Company's Websites and in connection with the alerto Services, and how this information may be used.


The Company uses cookies and JavaScript to make interactions with the Company's Website easy and meaningful. When you visit the Company's Website, or use the alerto Services online, the Company's servers or an authorized third party may send a cookie to your computer. Cookies allow the Company to track overall Website usage, determine areas that Visitors prefer, and to make your visit to the Company's Website easier by recognizing you and providing you with a customized experience. Standing alone, cookies do not personally identify you; they merely recognize your Web browser. Unless you choose to identify yourself to the Company, such as by responding to a promotional offer, becoming a alerto Member, opening an account, or filling out a Web form (such as a "Contact Me" form), you remain anonymous to the Company. For a more thorough explanation of what cookies are and how they operate, including how to see which cookies have been set and how to manage or delete them, please visit
The Company uses cookies that are session-based and persistent-based. Session cookies exist only during one session, i.e., only while you are reading or navigating the Company's Website. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. Please note that if you disable your Web browser's ability to accept cookies, you will be able to navigate the Company's Website, but the functionality and features of the Company's Website and alerto Services may be affected, and you may not be able to successfully use the Company's Website and alerto Services. Similarly, if you disable JavaScript, some features of the Company's Website may not function properly, and some areas of the Company's Website may not function at all.
Cookies that are used as part of the alerto Services (in the proxy) may include cookies of a third party Website that is being co-browsed, for example, in order to deliver the Website as intended by the third party Website operator. The cookie practices of such Websites are governed by their own respective privacy statements. The Company encourages you to review the privacy statements of other Websites to understand their information practices.

Web Beacons

The Company may use Web beacons alone or in conjunction with cookies to compile information about alerto Members, Customers and Website Visitors' usage of the Company's Website and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you view a particular Website tied to the Web beacon, and a description of a Website tied to the Web beacon. For example, the Company may place Web beacons in marketing emails that notify the Company when you open the email or when you click on a link in the email that directs you to one of the Company's Websites. The Company may use Web beacons to operate and improve the Company's Website and email communications.
The Company may use information from Web beacons in combination with Data About Customers to provide you with information about the Company and the alerto Services.

IP Addresses and URLs

Due to Internet communications standards, when you visit or use the Company's Website, the Company automatically receives the URL of the Website from which you came and the Website to which you go when you leave the Company's Website. The Company also receives your computer's Internet Protocol (IP) address (or the proxy server you use to access the World Wide Web), your computer operating system, the type of Web browser you are using, and your Internet Service Provider (ISP). This information is used to analyze overall trends to help us improve the alerto Service and to track and aggregate non-personal information. For example, the Company uses IP addresses to monitor the regions from which alerto Members, Customers and Website Visitors navigate the Company's Website.
The Company may collect aggregated data regarding use of the alerto Services and the Company's Website, including, without limitation, number of Website Visitors to the Company's Website, frequency and patterns of use, tag usage, feedback request trends, etc. ("Aggregated Data"). The Company uses Aggregated Data as a statistical measure and not in a manner that would identify you personally. Aggregated Data enables the Company to determine how often certain parts of the Company's Website or the alerto Services are used so that we can improve them. The Company may make use of, or make such Aggregated Data available to, third parties, in any manner in our sole discretion.

Social Media Features

The Company's Websites may use social media features, such as the Facebook 'like' button ("Social Media Features"). These features may collect your IP address and which page you are visiting on the Company's Website, and may set a cookie to enable the feature to function properly. You may be given the option by such Social Media Features to post information about your activities on the Company's Website to a profile page of yours that is provided by a third party Social Media network in order to share with others within your network. Social Media Features are either hosted by a third party or hosted directly on the Company's Website. Your interactions with these features are governed by the privacy policy of the company providing the relevant Social Media Features.

Do Not Track

Currently, various browsers - including Internet Explorer, Firefox, and Safari - offer a "do not track" or "DNT" option that relies on a technology known as a DNT header, which sends a signal to Websites' visited by the user about the user's browser DNT preference setting. alerto does not currently commit to responding to browsers' DNT signals with respect to the Company's Websites, in part, because no common industry standard for DNT has been adopted by industry groups, technology companies or regulators, including no consistent standard of interpreting user intent. alerto takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.

7.Data Retention

We retain the personal information you provide while your account is in existence or as needed to provide you services. We may retain your personal information even after you have closed your account if retention is reasonably necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes between members, prevent fraud and abuse, or enforce this Policy and the Site’s Terms and Conditions. We may retain personal information, for a limited period of time, if requested by law enforcement. Our customer service department may retain information for as long as is necessary to provide support-related reporting and trend analysis only.

8. Sharing and transfer of Information Collected

Service Providers

The Company may share Data About Customers with the Company's contracted service providers, such as payment processors, so that these service providers can provide services on the Company's behalf. The Company may also share Data About Customers with the Company's service providers to ensure the quality of information provided. Unless described in this Privacy Statement, the Company does not share, sell, rent, or trade Data About Customers with third parties for their promotional purposes.

Third Parties

This Privacy Statement sets forth the information alerto collects on the Company's Websites and the information we share with third parties. alerto does not authorize the collection of personal information by third parties through advertising technologies deployed on the Company's Websites, nor do we share personal information with any third parties collected from the Company's Websites, except as provided in this Privacy Statement.


The Company may use a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on the Company's behalf.

Compelled Disclosure

The Company reserves the right to use or disclose information provided if required by law or if the Company reasonably believes that use or disclosure is necessary to protect the Company's rights and/or to comply with a judicial proceeding, court order, or legal process.

Transfers of Data

We process personal information on leased dedicated servers located in India. Our processor that provides these leased servers is Amazon Web Services, Inc. This transfer is subject to appropriate contractual safeguards and Amazon Web Services, Inc. is certified under the EU-US Privacy Shield. Transfers to other processors are either subject to appropriate safeguards or on the basis of an adequacy decision.

9. Security

The Company takes precautions, including appropriate administrative, technical and physical measures, to protect Data About Customers against loss, theft and misuse, as well as unauthorized access, disclosure, alteration and destruction. When we collect or transmit credit card numbers, we use industry standard methods to protect such information. Customers are solely responsible for protecting their passwords, limiting access to their computers, and signing out of the alerto Services after their sessions.

alerto Business Contact Directory Privacy Statement

This alerto Business Contact Privacy Statement describes the Company's privacy practices for Business Contact Information listed in the alerto Directory, and other business contact information which may be provided through the alerto Services.

Description of the alerto Directory and Services

The purpose of the alerto Directory and Services is to maintain and provide up-to-date business contact information. The alerto Directory contains Business Contact Information, prospect details and Company Information from a variety of sources. alerto Directory information comes only from alerto team members. However, individuals may add their own Business Contact Information to the alerto Directory, and the Company may supplement the alerto Directory with publicly available information or with information from trusted data providers who are legally authorized to provide such information. Social Identifications, which may be included in the Business Contact Information or otherwise provided through the alerto Services, are currently only available for individuals identified as being located in India.
The Company notifies individuals when their Business Contact Information is added for the first time to the alerto Directory via email to permit them the opportunity to opt out of being listed in the alerto Directory. Also, at any time, individuals can check to see if they are listed in the alerto Directory by clicking on "Are You in alerto?"

Definitions Relating to the alerto Directory

"Business Contact Information" means any of the following information identified as relating to, or used in connection with, an individual's business or profession: an individual's name, title, company, work phone number, work email address and work address; and (i) publicly available Social Identifications; and/or (ii) supplementary information that may provide context regarding the individual's business or profession such as business role and responsibility designations (e.g. "Product Management", "Business Development"), that is listed in the alerto Directory and/or otherwise made available through the alerto Services.
"Company Information" means information relating to a company, which may include a company's name, address, Website (URL), phone number, industry classification, employee range, revenue range, stock exchange and ticker symbol information (for publicly traded companies), news and other publications, that is listed in the alerto Directory and/or otherwise made available through the alerto Services.
The "alerto Directory" is the Company's database of Company Information and Business Contact Information.
A team of certified researchers and analysts to perform your on-demand business data needs.
alerto directory data are validated and updated frequently.
"Social Identifications" are social handles or unique identifiers used to identify an individual's online activities on social media channels.

Collection of Business Contact Information and Company Information

The data to alerto is collected only by our experienced internal team, prospects are validated and integrated into the alerto with email, API, CRM, RSS, JSON, CSV formats.

10. Data Integrity

The Company limits Business Contact Information available in the alerto Directory to information typically found on a business card, including name, title, company, work phone number, work email address,decision makers details, work address and Social Identifications, as well as supplementary information that may provide context regarding the individual's business or profession such as business role and responsibility designations (e.g. "Product Management", "Business Development"). Non-business information, such as home phone numbers and addresses are not permitted in the alerto Directory.

11. Changes to this Privacy Statement

The Company reserves the right to change this alerto Member and Website Visitor Privacy Statement and the alerto Business Contact Privacy Statement.

12. Contacting Us

Questions regarding this alerto Member and Website Visitor Privacy Statement, the alerto Business Contact Privacy Statement or the information practices of the Company should be directed to the Company by contacting

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